Immersive Kick Lab

RSA / adidas

Immersive Experience App: Kicking with Real-Time Ball Tracking

Concept and development of an immersive football experience designed to explore reaction, motivation, and decision-making in a sports science context. Within a 360-degree projection environment, participants complete interactive kick challenges in which a physically kicked ball is captured via camera tracking and integrated into the digital game environment in real time.

360° IMMERSION

Walk-in projection tent for realistic football challenges and maximum user engagement

REAL-TIME-MOTION-TRACKING

Live camera and sensor tracking transfers physical ball actions directly into the game (YOLO object detection)

ADAPTIVE GAMEPLAY

Dynamic challenges adapt to reaction, motivation, and individual test parameters

LIVE RESEARCH CONTROL

Sandbox environment enables researchers to flexibly control scenarios and parameters

SCALABLE ARCHITECTURE

Modular platform structure for future extensions in training, research, and immersive experiences

PHYSICAL-DIGITAL INTERACTION

Combination of movement, digital gameplay, and visual feedback for maximum immersion

Kick inside the game