
Immersive Kick Lab
RSA / adidas
LEISTUNG
TECHNOLOGIEN
Immersive Experience App: Kicking with Real-Time Ball Tracking
Concept and development of an immersive football experience designed to explore reaction, motivation, and decision-making in a sports science context. Within a 360-degree projection environment, participants complete interactive kick challenges in which a physically kicked ball is captured via camera tracking and integrated into the digital game environment in real time.
360° IMMERSION
Walk-in projection tent for realistic football challenges and maximum user engagement
REAL-TIME-MOTION-TRACKING
Live camera and sensor tracking transfers physical ball actions directly into the game (YOLO object detection)
ADAPTIVE GAMEPLAY
Dynamic challenges adapt to reaction, motivation, and individual test parameters
LIVE RESEARCH CONTROL
Sandbox environment enables researchers to flexibly control scenarios and parameters
SCALABLE ARCHITECTURE
Modular platform structure for future extensions in training, research, and immersive experiences
PHYSICAL-DIGITAL INTERACTION
Combination of movement, digital gameplay, and visual feedback for maximum immersion

Kick inside the game
Inside a walk-in projection tent, participants complete game-based football challenges in which a real ball is captured via camera tracking and played directly into the projected environment. A flexible control sandbox allows researchers to dynamically adjust game scenarios, modify parameters, and influence test sequences in real time. The application combines physical movement with digital interaction, creating a scalable platform for experimental training and research scenarios.






