Touchpoint Journey
Mobile-APP / adidas
SERVICES
A Digital Layer for Physical Spaces
A mobile application was developed for adidas to intuitively guide visitors through exhibition spaces and make content contextually accessible. The focus was on connecting physical space and digital information into one seamless experience.
Content at the Right Moment
The app detects the visitor’s position within the exhibition and delivers matching multimedia content accordingly. Alternatively, all content can also be explored independently of location.
A Compact Experience
The application combines orientation, information, and interaction into a cohesive visitor journey — demonstrating how digital applications can meaningfully extend physical spaces and enhance them with emotional impact.
Space Becomes the Interface
Using location-based technologies such as NFC, the exhibition space itself became a navigation and interaction surface. Content appears exactly where it is relevant, adding an additional digital layer to the exhibition experience.
