
Englisch lernen mit Hexe Huckla
DESKTOP-APP /
LANGENSCHEIDT VERLAG
Services
From Book to Interactive English Learning App
With Huckla – The Magic CD-ROM, a successful book series was transformed into a digital learning format for the first time. Our role focused on developing a didactically structured, interactive product that extended the brand into the software medium and enabled new forms of playful language learning.t.
Learning Becomes an Experience
The product is built around a clear and motivating narrative framework that serves as an overarching structure and orientation system. Within this framework, numerous small stories are integrated with varied game and learning sequences.
Narrative elements are combined with playful tasks and interactive learning situations. Content is explored independently through discovery and game-based challenges, creating a continuously varied learning experience with strong intrinsic motivation.

EA Complete Solution Developed
In-House
Concept, dramaturgy, dialogues, game mechanics, and music were created entirely from scratch. In parallel, we collaborated with the original illustrator to develop a visual world that preserved the familiar style while unlocking new creative possibilities.
The result was an award-winning educational software product demonstrating how established book brands can successfully be transformed into digital learning experiences – with strong user engagement, educational depth, and expanded value creation potential for publishers.
The final product combines didactics, storytelling, and technology into a cohesive learning experience and successfully translates an established brand into the digital world.

Motivating Active Language Use
Speech recognition games and additional karaoke-based learning units specifically encourage speaking and repetition of learned content.
Children receive immediate feedback and a playful overview of their learning progress, while parents can access a dedicated parent interface providing detailed insights into progress, usage, and completed learning activities.
Key Features
Explorative Learning
Free discovery instead of linear learning sequences
Contextual Feedback System
Context-based motivation, support, and guidance
Speech Recognition
Active speaking with direct feedback
Audio Learning Features
Playful practice through music and repetition
Parent Interface
Insights into progress, usage, and activities



