LERNSPIELE
WEB-APPS / GRUNER + JAHR
LEISTUNG
Smart Playful Learning for Kids
For the children’s magazine GEOLINO by Gruner + Jahr, several theme-based web games were developed. GEOLINO is aimed at children aged 9 to 13 and communicates knowledge about nature, technology, history, and everyday life in a well-founded yet playful way. The focus was on translating selected magazine topics into interactive game scenarios that do not simply explain content, but make it tangible and extend the curiosity sparked by the magazine itself.
GEOLINO Web Games – Playful Gateways to Knowledge Worlds
Each web game picked up a specific topic from the magazine and translated it into its own game mechanic. Children could, for example, remotely control a robot on Mars or dive into the world of ancient Egypt and solve playful challenges within that setting.
The design of screens and interactions was consistently tailored to each theme, creating distinctive and atmospheric experience worlds.
Editorial Content Reimagined
The web games transformed editorial magazine content into interactive formats without losing its original character. Rather than simply presenting information, topics were translated into game worlds that invited active engagement and deepened the knowledge foundation established by the magazine.
Motivation Through Interaction
The games were designed not around traditional learning paths, but around curiosity, action, and exploration. By transforming content into playful experiences, topics became emotionally engaging and more memorable over time.
All content was intentionally designed to be exploratory. Children decided for themselves which paths to follow and how deeply they wanted to dive into a topic. Knowledge was not delivered linearly, but made experientially accessible in context. Key focus areas:
THEMATIC IMMERSION
Deep engagement with topic-specific worlds
PLAYFUL PROBLEM SOLVING
Learning through action and challenge
STRONG VISUAL IDENTIFICATION
High emotional connection to each setting
INTUITIVE INTERACTION
Easy, natural gameplay for independent exploration
Screenshots
