Experience Carries. Technology Leads.
SSince 1998, we’ve been actively shaping digital software development. We’re a small team with a well-coordinated network of specialized partners. Starting with early marketing web applications, we’ve developed deep expertise through our own software products: apps with complex content — including training and learning software — as well as specialized applications for research and development.
From the very beginning, we’ve combined technology and communication in software, B2B and B2C.
EARLY BEGINNINGS
Our Roots: Communication
Our roots are in advertising. As part of a marketing agency, we created our first web applications and functional product presentations for sales and communication — long before “user experience” became an industry standard. The focus from day one: preparing content so it truly reaches people.
EVOLUTION
Aus Projekten wurden Produkte
Wir begannen, technologische Entwicklungen in eigenen, über Verlage vertriebenen Softwareprodukten umzusetzen – mit einem Schwerpunkt auf Lern- und Übungssoftware für Verlage und Bildungseinrichtungen. So verlagerte sich unser Fokus zunehmend in Richtung Technologie. Geblieben ist unser Kern: der Nutzer – und die Herausforderung, Inhalte verständlich und wirksam zu vermitteln.
WHAT SHAPES US TODAY
Technological Change
We’ve grown alongside digital development. New technologies were never just trends for us — they’ve always been tools to bring ideas and goals to life with greater clarity and efficiency. What remains: the ability to evaluate what’s new and turn it into meaningful, usable modern software solutions.
WHAT MATTERS TO US
Users and Experience
Technology alone doesn’t convince anyone. Only when combined with concept, UX/UI design, and instructional design does software emerge that truly works and gets used. This applies to function-based tools just as much as to apps with complex content — from learning software to business tools.
Founders & Leadership
Andrea
Schultz
Marketing Strategist, Communications and Content Expert.
A key member from day one. Shaped by her work in marketing, she developed campaigns, content, and strategies — including for international brands. Early in her career she worked as a creative, developing concepts at the intersection of impact, design, and content.When the company was founded, she brought this experience into the development of digital products and learning applications. Her focus: thinking communication, concept, and instructional design as one — from content structure all the way to implementation.
Andreas
Triendl
Software Architect. Experience Designer. Multimedia Learning Designer.
Strategic co-creator since the founding, leading architect in practice and long-standing lecturer at TH Nürnberg University of Applied Sciences. From an early age, he was drawn to programming and coding. He turned his passion into a profession with his first steps in the advertising industry. With a degree in design and multimedia learning design, he combines technology, design, and communication into a holistic approach.
His focus: thinking software architecture holistically — from the technical foundation to the final application.
Our Profile
20+ Years of Experience with Digital Products
Our beginnings: web and sales applications for marketing projects. Today: custom software for publishers, businesses, and institutions.
Concept, Development & Realization
End-to-end solutions or targeted support at any project stage — from initial idea to final implementation.
Software, Apps, and Platforms
Concepts and solutions that support and simplify processes, as well as digital products for publishers.
Product Focus: B2B and B2C
Business tools for companies, learning and training applications as publishing products, plus prototypes and solutions for research and development.
Our Standard: Digital Experiences
Regardless of size or purpose, great software is built on clear user guidance, meaningful workflows, and coherent interaction.
Our Specialty: Learning Software
Applications for training and continuing education — including apps with complex content for businesses (e.g., for sales teams).
Location: Bavaria
Based in Nuremberg, we develop custom software, apps and digital solutions for companies, publishers and institutions.
